Why Do We Buy? Consumer Behavior Guru Paco Underhill On the Science of Shopping
Think about the last time you went into a store. Did you wonder about the layout? Why were the highest priced items on the right? Why were the clearance items buried all the way in the back? Paco Underhill of Envirosell knows the answer to these and other retail mysteries, and as one of the most sought after consumer behavior consultants in the country, his answers are based on decades of research. He talks to The American Entrepreneur, Ron Morris, about why we buy, what we buy, and the steps retailers take to ensure the optimal customer experience. Plus, Ron talks with Computerworld’s Preston Gralla about whether or not Microsoft’s upcoming Windows 8 release is too little too late in the ongoing war with Apple, and why he believes the new operating system will signify the end of the desktop computer as we know it. And social media’s premier gearhead, Eric the Car Guy, stops by to discuss his story, and the role that Rosedale Technical Institute played in shaping his love and knowledge of the automobile.
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Segments
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Consumer Behavior Guru Paco Underhill On the Science of Shopping
- mp3
- description
Think about the last time you went into a store. Did you wonder about the layout? Why were the highest priced items on the right? Why were the clearance items buried all the way in the back? Paco Underhill of Envirosell knows the answer to these and other retail mysteries, and as one of the most sought after consumer behavior consultants in the country, his answers are based on decades of research. He talks to The American Entrepreneur, Ron Morris, about why we buy, what we buy, and the steps retailers take to ensure the optimal customer experience.
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Social Media’s Premier Gearhead: Eric the Car Guy
- mp3
- description
Social media’s premier gearhead, Eric the Car Guy, stops by to discuss his story, and the role that Rosedale Technical Institute played in shaping his love and knowledge of the automobile.
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Why Microsoft’s Windows 8 Will Be the End of the Desktop Computer
- mp3
- description
Ron talks with Computerworld’s Preston Gralla about whether or not Microsoft’s upcoming Windows 8 release is too little too late in the ongoing war with Apple, and why he believes the new operating system will signify the end of the desktop computer as we know it.
Full Episode
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