You Have To Sell Value
Every company in America has a niche --- something that they do differently; hopefully better --- than their competition.
Sometimes this niche can be significantly different (an example that comes to mind is the Apple iPhone --- which for an inordinate amount of time enjoyed a completely monopolistic position) while at other times the amount of differentiation is virtually imperceptible. A good example of less-dramatic differentiation might be the service one receives at a local restaurant.
Sometimes you have to look very hard and very closely, but it’s really hard to fathom a business that is without some kind of differentiator.
