The Science of Retail: Why Do We Buy What We Buy?

Episode #1,511 |

American Entrepreneur Radio revisits some of the most popular interviews that Ron has conducted with leading business experts in recent months.  Among those with whom Ron speaks are consumer behavior guru Paco Underhill of Envirosell, Gary Shapiro, the CEO of the Consumer Electronics Association, MSNBC's "Your Business" host J.J. Ramberg, and former Presidential Candidate Herman Cain. 


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