Ten Years Later: How Jack Tumpson’s Niche Magazine Has Become More Popular Than Ever
When Jack and Christine Tumpson moved back to the Pittsburgh area in 2000, with the idea of starting a niche magazine devoted to the social and special events niche, it was quite a risk at the time. Between the two of them, they had no publishing experience, and one of their primary competitors was the fully-established “Seen” column in a local newspaper. But Jack’s entrepreneurial spirit and determination kept his idea alive, and this month, WHIRL Magazine turns ten years old, with a monthly readership in excess of 100,000. Jack joins The American Entrepreneur, Ron Morris, to discuss his story, the challenges he has overcome along the way, and why he was able to persevere in an industry when many of his competitors folded up shop.
Segments
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Ron’s Rant: The Impact of Marcellus Shale in Pennsylvania
The American Entrepreneur, Ron Morris, rants about the recent news that two Western Pennsylvania counties, Washington and Butler, were among the Top 10 counties in the United States in terms of job growth percentage from 2010-2011, and discusses the role that Marcellus Shale development plays in this jump.
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“Ask the Accountant”: Dealing With Physical Theft In Your Business
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As part of his “Ask the Accountant” segment on American Entrepreneur Radio, Peter Fleming of Wilke and Associates CPA talks with The American Entrepreneur, Ron Morris, about the threat of physical theft and fraud in the workplace, and the accounting issues that arise when a company’s physical property is compromised.
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“Legal Briefs”: Why You Need a Term Sheet For Your Business
As part of his “Legal Briefs” segment on American Entrepreneur Radio, attorney Mike Fox of Strassburger, McKenna, Gutnick and Gefsky talks with The American Entrepreneur, Ron Morris, about term sheets, what they are, and why they are a must-have for any entrepreneur looking to buy or sell a company.
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Ten Years Later: How Jack Tumpson’s Niche Magazine Has Survived
When Jack and Christine Tumpson moved back to the Pittsburgh area in 2000, with the idea of starting a niche magazine devoted to the social and special events niche, it was quite a risk at the time. Between the two of them, they had no publishing experience, and one of their primary competitors was the fully-established “Seen” column in a local newspaper. But Jack’s entrepreneurial spirit and determination kept his idea alive, and this month, WHIRL Magazine turns ten years old, with a monthly readership in excess of 100,000. Jack joins The American Entrepreneur, Ron Morris, to discuss his story, the challenges he has overcome along the way, and why he was able to persevere in an industry when many of his competitors folded up shop.
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OPEN TALK: On Creating Opportunities, New Phone Numbers, and Marketing
As part of an extended “Open Talk” segment on American Entrepreneur Radio, The American Entrepreneur, Ron Morris discusses a variety of topics, including his most recent column, the story of an aspiring entrepreneur who created his own opportunity at a point when he shouldn’t have, marketing strategies for your business, and the debate over the new American Entrepreneur Radio phone number.
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“The Business of Health” Junk Food vs. Real Food
As part of “The Business of Health” segment on American Entrepreneur Radio, host Dr. Will Clower of Mediterranean Wellness examines one of the most critical battles in the area of nutrition, the struggle between “junk” food and “real” food for your dietary consumption.
Full Episode
No transcript is available for this episode.
