Bright Innovation
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- People Tom Kubilius
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Bright Innovation
333 East Carson Street, Suite 527
Pittsburgh, PA 15219 - Office 412-325-6705
- Fax 412-325-6706
- Email info@bright-innovation.com
- Website http://www.bright-innovation.com
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About Tom Kubilius
Tom Kubilius is the Founder and President of Bright Innovation. For more than 15 years he has been translating customer needs into useful outcomes. He has conducted qualitative customer research and product design programs for companies that make medical devices, personal electronics, warehouse productivity products, kitchen devices, transportation and fitness equipment.
He created Bright Innovation to build a team that could help companies understand their customers close up and know the context in which they were operating first hand. That same team uses their first hand knowledge to develop product and service ideas into products that really meet customer needs.
Tom has led Bright Innovation in research, analysis and design programs for a wide companies like Alcoa, Bayer Material Science, Vocollect, ClearCount Medical, Cartesia DX, Berner International, Cohera Medical, Neurolife, MeKesson, Medrad, Plextronics, Sima Electronics and many others. Earlier in his career he worked for both Accenture and Intelligroup helping companies such as Heinz, the New York Stock Exchange, and Colgate develop enterprise resource planning systems.
Tom is a graduate of Carnegie Mellon’s Master of Product Development program and holds a Master’s Degree in Industrial Engineering from the University of Pittsburgh.
About Bright Innovation
WHAT WE DO
Bright Innovation is a product design and research resource that helps companies seek innovative ways to tap into new markets, gain a better understanding of their customers, and bring new products to market. We bring skills, resources, and tools to provide not just insight, but lasting business intelligence to our clients. We share our methods in a collaborative, open environment to inspire our clients to work with us to create successful products and services.
STRATEGIC MARKETING
At Bright Innovation, we focus our marketing efforts to help you identify where and how to best focus your company’s strengths. We can identify these strengths and identify new opportunities to highlight these benefits to your customers.
CUSTOMER RESEARCH
We’ll help you understand your customers in their world. We’ll do the hard work to actually see what your customers are doing in context, talk to them in their own environment and help you to understand them. With that understanding, we’ll work together to create concrete requirements that will allow us to create the simplest and most elegant way to give your customers the experience they expect from your company.
PRODUCT DESIGN
Design is an iterative process. Even when customer and market research has been done, and requirements for a design have been established, the work isn’t done. We’ll get ideas in front of users as early as possible, in the least expensive way possible. We will work with you to test ideas and concepts throughout the design process to create the best product or service possible and refine it until it’s what your customers really want.
CAPABILITIES
USER RESEARCH
We use observation tools and methodologies to better understand the users we are designing for. This type of research allows us to extract key insights that help us to build a set of requirements that we will use to creatively explore a plethora of design solutions.
MARKET DEVELOPMENT
Planning ahead and creating a strategic market plan ensures that your business will thrive in the future. Bright Innovation will help you to stay on top of market trends as well as forecast the trends of tomorrow.
PRODUCT DESIGN
We meld ideas and technology together to form them into a product that is ready for market success. Design is an iterative process; we create sketches and test prototypes with users at various stages of the design process. Through this evolution, we address the design requirements that we build into the product or service through user research.
TECHNICAL DESIGN
We use CAD software for everything from testing the top selected product concepts to preparing a final design for manufacturing.
SERVICE DESIGN
When we talk about a product, we discuss the circumstances that allow the user to have a great experience with that product: the experience they get when they seek out, purchase, use, and dispose of that product. Each of these touch points shapes the customer’s feelings toward a companies’ brand and works to maintain that customer’s loyalty.
QUESTIONS
If you want to find out if a company is a fit, here are some good questions to ask:
- Has your company had products that didn’t meet your customer’s needs in the first version?
- Have you had to rework products late in the development process because of changes you didn’t predict?
- Does your company want to understand its customers and what they want in a more detailed way?
- Is your company aggressively putting out new products?
- Is your company thinking about moving into new markets, in which customers might have needs or requirements that are different from those they usually meet?
