Lexi’s Lemonade Land
About three weeks ago, my seven-year-old daughter, Lexi, and in a fit of boredom, asked her mother if she could set up a lemonade stand at the front of our house.
Lexi and her brother attempted to peddle cold drinks earlier this summer (I think it was just ice water), but the results weren’t good. I think they had both marketing and product problems that mid-June day.
But it was now very evident that my little girl had been doing some serious thinking between her product roll-outs. From concept to product to marketing, she now knew exactly how her business should operate. She had apparently analyzed each and every process, policy, and product feature and it was now quite clear to me that she had learned much from her earlier mistakes.
